Richard reed innocent drinks collaz

British businessman

For the Anglican bishop, see Richard Reed (bishop).

For other people with similar names, see Richard Reid (disambiguation).

Not to be confused with Reed Richards.

Richard John Reed, CBE (born 13 February 1973) is a British businessman, entrepreneur and public speaker. He is the co-founder of Innocent Drinks (founded in 1999 ),^[1][2][3] an international company producing fresh fruit smoothies and vegetable pots sold in various outlets around the world, and of Jamjar Investments (founded 2012).^[4] He pioneered "wackaging" – quirky messages on packaging – of products such as smoothies.^[5][6]

Biography

Richard Reed was born in 1973 in Kirkheaton, West Yorkshire, and grew up in Mirfield.^[7] He attended Batley Grammar School and went on to study geography at St John's College, Cambridge (1991–94),^[8] after which he worked as an account manager in an advertisi